Ludwig, Emily A. and Cohn, Tracy and Lee, Nicholas A. and Biermeier-Hanson, Benjamin Contact, knowledge, attitudes, and behavioral intentions toward anti-stigma Facebook materials: A path model. 2018. Radford University, Dissertation. Radford University Scholars' Repository.
 |
PDF
Available under License Creative Commons Attribution No Derivatives. Download (1MB) |
Abstract
To understand the relationship between mental health knowledge, mental health attitudes, previous interpersonal contact with mental illness, and behavioral intentions to engage with social media anti-stigma advertisements, a theory-driven path model was proposed with two hypothesized mediation models. Analyses revealed support for the model of mediation wherein levels of mental health knowledge predicted self-reported behavioral intentions to engage with anti-stigma social media campaign materials with mental health attitudes acting as a partial mediator. Thus, higher demonstrated levels of mental health knowledge predicted higher self-reported likelihood to engage with Facebook materials, a relationship mediated by the factor of attitudes toward mental illness. Findings from the current study suggest that future anti-stigma campaigns may be most effective by utilizing passive forms of media, in order to allow for the education of an audience which may not be motivated or oriented to actively engage with educational mental health social media posts.
| Item Type: | Dissertation |
|---|---|
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology |
| Divisions: | Radford University > College of Humanities and Behavioral Sciences > Department of Psychology |
| Date Deposited: | 13 Sep 2018 14:31 |
| Last Modified: | 19 Apr 2023 17:07 |
| URI: | http://wagner.radford.edu/id/eprint/435 |
Administrative Actions
 |
View Item |
