Contact, knowledge, attitudes, and behavioral intentions toward anti-stigma Facebook materials: A path model

Ludwig, Emily A. and Cohn, Tracy J. and Lee, Nicholas A. and Biermeier-Hanson, Benjamin (2018) Contact, knowledge, attitudes, and behavioral intentions toward anti-stigma Facebook materials: A path model. [Dissertation]

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Abstract

To understand the relationship between mental health knowledge, mental health attitudes, previous interpersonal contact with mental illness, and behavioral intentions to engage with social media anti-stigma advertisements, a theory-driven path model was proposed with two hypothesized mediation models. Analyses revealed support for the model of mediation wherein levels of mental health knowledge predicted self-reported behavioral intentions to engage with anti-stigma social media campaign materials with mental health attitudes acting as a partial mediator. Thus, higher demonstrated levels of mental health knowledge predicted higher self-reported likelihood to engage with Facebook materials, a relationship mediated by the factor of attitudes toward mental illness. Findings from the current study suggest that future anti-stigma campaigns may be most effective by utilizing passive forms of media, in order to allow for the education of an audience which may not be motivated or oriented to actively engage with educational mental health social media posts.

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