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Generational Differences: Millennial & Baby Boomer's Philanthropic Engagement

Edwards, Taylor J. and Dickinson, Joan I. and Sullivan, Kathleen and Parsons, Bruce (2021) Generational Differences: Millennial & Baby Boomer's Philanthropic Engagement. Masters thesis, Radford University.

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Generational differences have been researched and examined from numerous angles. What one generation believes, thinks, or feels can be different than that of their parents or grandparents, thus creating a generational divide. Understanding these differences is crucial to all types of businesses in order to enhance collaborations and form relationships. Learning about these generational differences can provide a roadmap to success. The university setting is no different than a business that has consumers (students) and producers (staff) that are part of a business plan. Radford University’s two largest constituency groups are “baby boomers” and “millennials.” These two generations experience different circumstances within their lives which shape the way they communicate, learn, work, and develop relationships. This study examined and formulated a plan for how to philanthropically engage these two constituency groups. This study was executed using mixed-method research to gather data, both qualitative and quantitative, via survey methodology and design-thinking strategies. Interviews with eight advancement employees at Radford University generated characteristics of baby boomer and millennial donors that supported the literature, while the questionnaire responses from 60 alumni suggested that generational divide may not be as prevalent. Over 65% of respondents favored giving through email or other forms of technology regardless of whether they were baby boomers or millennials. The workshop results involving the entire advancement team resulted in concept posters proposing solutions to donor engagement that are student focused.

Item Type: Thesis (Masters)
Subjects: L Education > LD Individual institutions (United States)
N Fine Arts > NX Arts in general
Divisions: Radford University > College of Visual and Performing Arts > Department of Design
Depositing User: Taylor Edwards
Date Deposited: 16 Nov 2021 01:25
Last Modified: 28 Jan 2022 13:45
URI: http://wagner.radford.edu/id/eprint/679

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