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Exploring Cultural Differences in Approaches to Visual Communication Design

Hunold, Patricia (2012) Exploring Cultural Differences in Approaches to Visual Communication Design. Masters thesis, Radford University.

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Abstract

This study explores the effects of various international cultures on graphic design. The combination of forms, textures, colors, typefaces, images, and words shape a cultural identity. The focus of this project is on the analysis of 5 different countries – United States of America, Brazil, Egypt, Japan, and France - in terms of visual communication. The differences between each country will be analyzed not only through cultural research, but also through a creative project that consists of designing a Budweiser campaign for all countries except the United States. These campaigns will later be compared to the existing American Budweiser campaign. All the pieces will be studied and the elements’ effectiveness will be demonstrated within the context of each country. This process will establish the best way to interact and design in each nation taking into account the habits, background, tastes, aesthetic influences, ideas, and social boundaries. This study also proves that graphic designers are more than ever playing a profound role as communicators and have become a fundamental part of the creation of a cultural identity.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > H Social Sciences (General)
N Fine Arts > N Visual arts (General) For photography, see TR
N Fine Arts > NC Drawing Design Illustration
N Fine Arts > NE Print media
N Fine Arts > NX Arts in general
Divisions: UNSPECIFIED
Depositing User: Ms. Patricia Hunold
Date Deposited: 18 Feb 2013 14:42
Last Modified: 18 Feb 2013 14:42
URI: http://wagner.radford.edu/id/eprint/66

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