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The Role Gender Stereotypes and Gender Schemas Played in Cable News’s Framing of Candidates in the 2018 Midterm Election

McFadden, Stephanie A (2020) The Role Gender Stereotypes and Gender Schemas Played in Cable News’s Framing of Candidates in the 2018 Midterm Election. Masters thesis, Radford University.

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Abstract

This study aimed to investigate whether major cable news outlets presented female candidates in a different light compared to male candidates during the 2018 midterm election news cycle. Previous research has shown a gradual change in the representation of females. However, past research has focused on representation of female candidates in local television shows and local newspapers. The objective of this content analysis was to understand how cable news outlets represent female candidates. To understand how cable news outlets represented female candidates, this study used a content analysis to analyze transcripts from the two top-rated shows from FOX News, CNN, and MSNBC. The variables used to determine the representation of female candidates in cable news outlets included quantity of coverage, gender issue coverage, gender traits used in association with a candidate, and the viability coverage associated with a candidate. This study contributes to the political communication field by exploring cable news outlets, a medium that has not been explored in as much depth as newspaper and local media stations. Additionally, this study contributes to existing research by suggesting that female candidates are receiving better representation in media during election news coverage.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HQ The family. Marriage. Woman
J Political Science > JK Political institutions (United States)
Divisions: UNSPECIFIED
Depositing User: Stephanie McFadden
Date Deposited: 17 Sep 2020 13:51
Last Modified: 17 Sep 2020 13:51
URI: http://wagner.radford.edu/id/eprint/577

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