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Video Game Values: A qualitative study of organizational values in the video game industry

McKaughan, Jodie Grace and Zoch, Lynn M. and Bowers, Kevin W. and Smith, Matthew J. (2017) Video Game Values: A qualitative study of organizational values in the video game industry. Masters thesis, Radford University.

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This study sought to identify and describe the organizational values of the most profitable video game companies in the industry. The researcher developed this study from a public relations perspective to focus on organizational values and ethics. Based on the literature reviewed in this study, organizational values are meant to guide organizational and stakeholder actions. The literature also states that organizations have stated values in the past, but the only purpose of the values was to improve the company’s image. Some of the organizations state organizational values very simply by using only single words, while other organizations dedicated multiple webpages and reports to define, describe, and show how the company practically uses the values in business practices. One of the organizations sampled stated its Code of Conduct serves as the company’s organizational values. There were two organizations that practiced Corporate Social Responsibility (CSR), but they did not have any espoused organizational values. None of the organizations sampled had the same organizational values on both the website and annual report. For the organizations that did state values on the websites, the manner in which the values were communicated was varied to the point where grounded theory was an ineffective method to use in this study. Overall, the organizations sampled in this study did not communicate organizational values in an effective way.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Radford University > College of Graduate and Professional Studies
Depositing User: Jodie Grace McKaughan
Date Deposited: 14 Sep 2017 19:12
Last Modified: 14 Sep 2017 19:12

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