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The use of inoculation techniques in intelligent design communication strategies

Waidelich, Dan (2015) The use of inoculation techniques in intelligent design communication strategies. Masters thesis, Radford University.

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The experiment reported herein tested the effectiveness of inoculation strategies used by the intelligent design movement and the effectiveness of metainoculation, the use of interventions to prevent inoculation, against those strategies. The experiment had a three condition (control, inoculation, metainoculation), pretest/posttest design with 113 participants. Inoculation and metainoculation treatments were given in different combinations to each condition to test the effects of those treatments on participants’ strengths of attitude. Hypotheses stated that inoculation group members would have a more positive attitude toward ID than others and metainoculation group members would have a more negative attitude toward ID than others. An episode of Cosmos: A Spacetime Odyssey was used to refute ID and trigger inoculation effects. Findings indicate that the inoculation treatment did not significantly impart more positive feelings toward ID and the metainoculation did not make participants more likely to reject ID. Cosmos: A Spacetime Odyssey was shown to be an extremely successful persuasive message, perhaps blocking the inoculation and metainoculation effects.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Dan Waidelich
Date Deposited: 28 Jul 2016 12:34
Last Modified: 28 Jul 2016 12:34

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