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INTERNAL COMMUNICATION IN ONE ORGANIZATION: EMPLOYEE’S COMMUNICATION EXPECTATIONS AND PERSONAL VALUES

Cavalcanti, Nara T. (2014) INTERNAL COMMUNICATION IN ONE ORGANIZATION: EMPLOYEE’S COMMUNICATION EXPECTATIONS AND PERSONAL VALUES. Masters thesis, Radford University.

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Abstract

When successful, internal communication provides employees with an understanding about opportunities and threats, and develops employee awareness of their organization’s priorities. In order to be successful it is important that organizations learn about employees’ communication expectations and then attend to those communication needs. The scope of this study is to understand what type of information employees expect from their organization, how those expectations are related to their values, and whether the organization studied attended to those expectations. To achieve its results, this study used quantitative surveys conducted with employees in a regional chemical company. Findings of this research show that information about benefits and pay, information about policies and goals as well as information about organizational changes are some of the types of information that employees expected to receive more often from this organization. The data obtained from the questionnaires also revealed a strong relationship between employee’s communication expectations and their values. Future research must be conducted to understand what barriers to communication exist in this environment, and how they may affect communication satisfaction. This work will provide scholars and public relations practitioners with valuable information about employees’ values and employees’ information needs. This study will be beneficial to increase awareness of employee’s communication expectations, and by doing so it may facilitate the internal communication process within this and other organizations.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: UNSPECIFIED
Depositing User: Nara T. Cavalcanti
Date Deposited: 04 Dec 2014 18:57
Last Modified: 04 Dec 2014 18:57
URI: http://wagner.radford.edu/id/eprint/155

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