Miller, Lauren and Dunn, Scott and Brummette, John and Hazleton, Vincent AN INVESTIGATION INTO THE DEVELOPMENT OF REPUTATION AS PERCEIVED BY STUDENTS AT A HIGHER EDUCATION INSTITUTE. 2013. Radford University, Thesis. Radford University Scholars' Repository.
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Abstract
Having identified a lack of research conducted on the variables of reputation and within the university context, the purpose of this study is to identify the factors of Radford University’s reputation as perceived by current students at the university. This study used a mixed-methods approach to explore such a relatively understudied area. The first phase used three focus groups with current students at a small public institute to help identify the foundational variables students perceive to make up the reputation of their university. The participants of the qualitative phase identified five major influencers to their university’s reputation. The participants saw external perceptions, a sense of unity, visible outcomes, comparison to other institutions, and the health and safety of the institution as influential factors on the university’s reputation. The second phase used a pilot survey to gather data from students to identify the possible relationship between the variables identified in the focus groups. Phase two similarly found relationship strength, safety, sense of unity, and external perceptions as significant factors in the university’s reputation. Additionally, the study also found first-hand experience, positive representatives of the university, and behavioral strictness to contribute to its reputation.
| Item Type: | Thesis |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Radford University > College of Humanities and Behavioral Sciences > School of Communication |
| Date Deposited: | 04 Jun 2013 16:00 |
| Last Modified: | 21 Nov 2023 16:31 |
| URI: | http://wagner.radford.edu/id/eprint/127 |
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